Your Guide to the National Cherry Festival

Thursday, February 15, 2024 4:00 PM by Charlotte Inda

Since 1925, the National Cherry Festival has been eight days of food, fun, family-friendly activities, and entertainment, all topped with a cherry of course. This event is a vibrant celebration that pays homage to our region's rich cherry-growing heritage.  

With over 100 events, it’s hard to pick just one to attend. From the premier performers rocking out on the Bayside Music Stage to Arnold's Amusements Midway at the corner of Grandview Parkway and Union Street, there is something for everyone to enjoy.  

A Very Cherry February!

Friday, February 2, 2024 9:00 AM by Hannah Schramski

When you think of Traverse City, Michigan, what is the first thing that comes to mind? For many, the answer is the fruit that crowned Traverse City the “Cherry Capital of the World.” The state of Michigan produces over 70% of the national tart cherry crop annually, and the Grand Traverse region is especially suited for cherry production. This is due to its proximity to Lake Michigan, which provides a moderating effect on the local climate in addition to the area’s fertile, well-draining soil. Lake Michigan abates the icy winter winds and cools the cherry trees during the hot summer months, resulting in insulation from seasonal temperature drops and increases that would otherwise negatively impact cherry cultivation.

Believe it or not, one month of the new year is already gone. Before you know it, the cherry blossoms will be in bloom, then summer beach days will arrive. Not long after that, fall colors will pop and we’ll be ringing in 2025 at the CherryT Ball Drop in downtown Traverse City.

The seasons go by

Guess what? 2024 is a leap year!

The extra day of February might get you excited about spending even more time out in the snow. Or maybe you relish more opportunities to appreciate the warm comforts of wintertime inside. Either way, you can take advantage of the longer month with a winter weekend

Of Shipwrecks, Whiskey, and Loss

Monday, January 8, 2024 9:00 AM by Greg Tasker

The surrounding waters of Grand Traverse Bay and Lake Michigan are littered with historic shipwrecks, dozens of them.

Many of these shipwrecks rest near land, with remnants occasionally drifting ashore, but most of them are resting in deep enough water that diving or snorkeling is required to

Get Ready for the Show – Northern Lights

Thursday, January 4, 2024 11:00 AM by Mike Kent

Breathless! That’s the reaction when you watch the dancing colors of the Northern Lights perform across the night sky. Once experienced, they are not forgotten.

For me, there were two memorable experiences. Once camping next to the Mackinac Bridge while watching the night show with my family. The

In the winter, Traverse City is a remarkable sight with pristine snowscapes and the serene embrace of Lake Michigan. Step outside and enjoy the season. When it’s time to warm up and unwind, we invite you to get cozy indoors. Sip local beverages at wineries, breweries, or distilleries. Experience the warmth of our vibrant arts community at galleries, museums, and theatres. Whether you’re seeking the thrill of winter sports or the comfort of being inside, Traverse City offers the perfect blend of adventure and relaxation for your long weekend.

Explore our list of the top activities that will make this season your most exciting one yet! 

From the Ground Up: NEW Winery, NEW Restaurant

Wednesday, December 13, 2023 2:00 PM by Mike Kent

“Nematoid”  Is probably not the word you would ever expect to start a story about a new winery and restaurant near Traverse City. Yet, there it is. Be patient. Stay with us, and you’ll get the connection.

Gilchrist Farm opened Labor Day in downtown Suttons Bay. What started five years earlier with the purchase of 85 acres of nearby land, culminated with the newest wine tasting room and restaurant that is part of the Traverse Wine Coast

Winter Fun in Benzie

Tuesday, December 12, 2023 12:00 PM by Traverse City Tourism

With so many incredible destinations all across northern Michigan, Benzie County flies a bit under the radar. Many Michiganders don’t know about all the wintry joy that awaits in the collection of laid-back lakeshore communities southwest of Traverse City. 

What you’ll discover when you visit is an assortment of attractions that make Benzie County an amazing place this time of year. It’s home to one of Michigan’s best ski resorts with Crystal Mountain and offers some of the best winter hiking in America’s most beautiful place, the Sleeping Bear Dunes National Lakeshore. It’s where you can find several charming lake towns and Michigan’s first farm distillery, too. 

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