Updated IRONMAN logo

Date: September 15, 2024
Location: Frankfort, MI


Come experience IRONMAN 70.3 Michigan and find out why this race received so many Athlete Choice Awards accolades in 2022 & 2023!
🥇 Global Gold Medal – Will Recommend to a Friend & Best Overall Bike Experience
🥇 North America Gold Medal – Best Overall Event, Will Recommend to a Friend & Best Overall Bike Experience

2023 Race Highlights

Course Details


The swim start and finish are located right next to the transition area on Betsie Bay. This one-loop swim course is entirely within protected Betsie Bay which should provide really nice conditions on race day.


The bike course will travel along Highway M-22 and surrounding roads in Benzie County. The bike course features two out-and-back sections, largely on M-22. There are a few hills out there, but much of the course is rolling or flat.


The 13.1-mile run is made up of two out-and-back loops that will take place on paved trails and roads around Betsie Bay, between the City of Frankfort and the Village of Elberta. The run course is pretty flat, and athletes will be able to see and feel the energy from the transition area and finish line even when they’re on the far side of Betsie Bay near Elberta, which should provide a cool experience on race day.


Traverse City's Cherry Capital Airport is a full-service commercial airport offering major airline service to over 300 domestic and international destinations. 

Special Lodging Offers

Courtyard By Marriott Traverse City
Special rates of $199 to $204. 48-hour cancellation. Available for up to four weeks before the event. Call (231) 929-1800 to book; mention IRONMAN while booking

Crystal Mountain
For IRONMAN participants, we are offering a 15 % discount and have blocked hotel rooms for Friday 9/13 and Saturday 9/14 for this event. Racers can either call 877-430-6852 to book or they can book here.

  • You must mention the offer over the phone, or enter this group code into the booking engine to receive the special discount: 46n015

Grand Traverse Resort and Spa
IRONMAN participants will receive $10 off our best available rate. Call (231) 534-6000 to book; mention IRONMAN while booking.

Hampton Inn
Participants can receive a special rate of $270 per night for a queen room or $288 per night for a two doubles room. Book online here.

Park Shore Resort
We have 12 double-queen rooms, with partial bay views, available for IRONMAN participants at a rate of $152.99 + tax during the week, and $287.99 plus tax for Friday and Saturday. Call (231) 947-3800 to book; mention IRONMAN while booking

Quality Inn
IRONMAN participants can receive a special rate of $193 to $287 per night. Reservations must be made a minimum of 30 days before the event. Please call (231) 929-4423 to book; mention IRONMAN while booking.

Tru by Hilton
For IRONMAN participants, we will be offering the special rates of $159/night + tax on Wednesday and Thursday, $239/night + tax on Friday and Saturday, and $129/night + tax on Sunday and Monday. Call the front desk at (231) 486-6590 to book; mention IRONMAN while booking.