Visitor Center




Located at the corner of Grandview Parkway and Union Street, the Visitor Center is operated by Traverse City Tourism Education Foundation. We offer information on area sights and activities, lodging and restaurants.

You'll receive personalized, one-on-one service from one of our wonderful volunteers who stands ready to answer your questions. Visitors are also welcome to browse the racks of our complimentary brochures from area businesses and attractions. We also offer one-of-a-kind Traverse City merchandise such as hoodies, t-shirts and mugs. 

All year long the Visitor Center features exhibits that bring into colorful, three-dimensional focus the area's arts and cultural scene, history, environment and special events. Be sure to stroll through the latest exhibit when you stop by. You can also check out our Events Wall to see what festivals, concerts and other activities are happening in the area to make the most of your stay!

For our visitors' convenience, we provide public restrooms, free Wi-Fi, as well as free, short-term parking onsite during the week. On weekends we have free overflow parking in the municipal lot across Union Street.

The Visitor Center is also home to the offices of Traverse City Tourism where you may purchase gift certificates good for lodging and golf.


Mid-October to Mid-May
9 a.m. - 5 p.m., Monday through Friday
10 a.m. - 3 p.m., Saturday
Closed Sunday
Open 9 a.m. - 1 p.m., Christmas Eve and New Year's Eve
Closed Thanksgiving, Christmas & New Year's Day

Mid-May through Mid-October
9 a.m. - 6 p.m., Monday through Saturday
11 a.m. - 3 p.m., Sunday

Visitor Center Phone Number: (231) 947-0692

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