About Traverse City Tourism
Organized in 1981 as the Traverse City Area Convention and Visitors Bureau, Traverse City Tourism (TCT) is a nonprofit corporation that serves as the area’s official destination marketing organization. Our focused mission is to stimulate economic growth through the attraction of convention business and leisure tourism development.
Traverse City Tourism works to enhance, reinforce, and develop the Traverse City brand, telling the story of our beautiful area to potential visitors through advertising, marketing, tradeshows, publications, sales missions, media relations, and Visitor Center services. Our experienced and knowledgeable team members are motivated by pride in their community and a desire to advance its economic well-being without sacrificing the values that make it such a special place.
Our impact on the economy continues to show strong growth – generating increased spending, employment, and an enhanced quality of life for local residents. Take a look at our Community Report for valuable insights on TCT's contribution to the local tourism community. The latest Economic Impact Report provides data on the tourism industry's overall impact on the local economy.