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Annual Events



If one thing is for certain in Traverse City, it’s that you will always find a year-round selection of special events. While some of these events come and go, others are long-standing traditions that return every year.

In Traverse City, almost everything revolves around cherries. Naturally, it makes sense that one of our oldest and most iconic festivals is the National Cherry Festival. Taking center stage in Downtown Traverse City every July, the eight-day celebration is one of the country’s largest festivals! And it all happens in our little corner of northwest Michigan.

Of course, without the cherry blossoms there would not be a cherry crop nor a festival to celebrate the delicious fruit. Rooted in our region’s agricultural history is another one of our popular events. What began as a simple ceremony to celebrate the blossoms on the Old Mission Peninsula has evolved into an annual event that welcomes spring, the new wines of the region and, of course, those tiny white flowers that paint the landscape. Blossom Day with the Wineries of Old Mission Peninsula takes place the third weekend in May and is always followed by a blessing of the blossoms at Chateau Chantal.

Believe it or not, we don’t always talk about cherries. And when we don’t, magical things still happen such as Traverse City Restaurant Week at the end of February. Food is a passion for us in Traverse City. With our agricultural history and a commitment to creating menus that showcase the region’s ingredients, the area has become a culinary destination. See and taste what it’s all about!

Cherries. Wine. Food. And…beer! It’s all on display in November during Traverse City Beer Week, a parade of tastings, dinners and festivals devoted to the area’s celebrated craft beer industry -- particularly the many microbreweries, brewpubs and craft beer taprooms in the Traverse City area.


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Looking for additional annual events? Take a look at the calendar below.

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