Fifth Annual Conference

Elevating Michigan Wine from the Ground Up
August 20 & 21

Designed to empower growers, winemakers, and industry professionals, Dirt to Glass is not just a conference—it’s a catalyst for transformation. With its unique focus on the entire agricultural value chain, from soil health to final product, the event offers vital insights for achieving quality, profitability, and global competitiveness.

Dirt to Glass aims to connect growers and producers each year and provides information to support the Michigan grape and wine industry in understanding the critical relationship between better farming and world class wine. This groundbreaking event disseminates the most current research and cutting-edge practical information to elevate the grape and wine industry.

Day 1 of the conference provides a comprehensive exploration of some of the most important aspects of wine production and the future of our industry through a rich program of expert speakers and a guided tasting experience. Following the day of seminars is a curated walk-around tasting in which participants can objectively evaluate and discuss Michigan wines alongside other similar wines of quality from around the world.

Step 1: Select Attendance Days

Registration Fees

• Day 1
  LIMITED Discounted Conference Fee for the first 50 registrants: $160 per person
  Regular Price Conference Fee: $200 per person
• Day 2 (Day 1 registration required)
  LIMITED Discounted Conference Fee for the first 50 registrants: $200 per person
  Regular Price Conference Fee: $250 per person

All ticket purchases are subject to an additional 3% credit card processing fee and a $4.50 ticket fee, which are reflected in the total at the time of purchase.

Day 1
The Cathedral Barn at Historic Barns Park, 1500 Red Drive, Traverse City, MI 49684
Includes:

• full day of presentations by featured speakers
• instructive, educational, guided wine tastings
• moderated panel discussions
• sandwich lunch from Folgarelli's Market
• ticket to the evening walk-around tasting featuring approximately 100 wines ($80 to the public)
• access to Day 2 registration (Day 2 is an additional fee)

Add-Ons
Option to purchase additional tickets for the Walk Around Tasting for people who are NOT attending Dirt to Glass Day 1 - $60 per person.

The first 30 people who register to Dirt to Glass will receive complimentary tickets to the Traverse City Food & Wine Fest Meet the Farmer Dinner.

Day 2
Day 2 is spent in the field with shuttle transport departing in the morning and is a full day of learning, conversation and networking. Participants will visit several pre-selected sites to explore the concepts presented on Day 1 with our visiting experts. Lunch is also included with paid registration. Seating is extremely limited on Day 2, on a first come first serve basis, and only available to Day 1 participants for an additional fee.

Registration fees are not refundable, but may be transferred.

We will send a separate email for lunch selections. We will reach out to all registrants with information on Traverse City area hotel room blocks at a future date. Please watch your email for more information.

Dirt to Glass™ is produced by Intentional Agriculture, a 501(c)(3) nonprofit organization, with the institutional support of Michigan State University Department of Horticulture and industry partners.

For any questions regarding Dirt to Glass, please contact dirt2glass@intentional-agriculture.org.