Beer Week Ale Trail

Traverse City Beer Week (TCBW) may look a little different this season, but it’s still on the calendar for November 13-20^th!

This year's event features a self-guided tour on the Beer Week Ale Trail. Use our digital passport throughout the week for savings and promotions at local breweries and restaurants. In addition, there are opportunities to win exciting prizes!

Book your stay at a Traverse City area hotel and you will be entered to win a beer-themed vacation package. This exciting prize includes:

$200 in Traverse City Tourism gift certificates (valid for future lodging)
A t-shirt from Short's Brewing Company
A howler and gift certificate from Acoustic Tap Room
A $30 gift certificate to the Little Fleet Online Store -- featuring rare and hard to find beers, natural wines, and rotating craft cocktails
A $25 gift card from Storm Cloud Brewing
A $50 gift card from North Peak Brewing Company

Throughout the week, if you check in to five or more of the participating TCBW businesses on the passport you will be rewarded with a choice between a beer week t-shirt or a Traverse City fanny pack. Once you are eligible to claim this prize, the passport app will notify you and you can head over to the Traverse City Tourism Visitor Center to pick up your t-shirt or fanny pack. Limited to one per visitor, while supplies last.

Special Offers

The passport and offers from breweries and restaurants will be available and valid from Nov. 13-20. Some of them are listed below and others will be added soon!

Rare Bird Brewpub - $1 off First Rare Bird Pint
Storm Cloud Brewing Co. – ½ off First Beer
The Little Fleet – TO GO OPTION – FREE local delivery from their online store
Short’s Brewing Co. – BOGO beer flights and growler fills
Right Brain Brewery – $3 off a sampler tray or $2 off a signature pint
North Peak Brewing Co. - $5 Five Beer Samplers, 10% off merchandise and $2 off one pint of your choice
Jolly Pumpkin Restaurant & Brewery - Two beers and any appetizer for $20
The Dish – 10% off Take-Out