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Beer Week Ale Trail

Traverse City Beer Week (TCBW) may look a little different this season, but it’s still on the calendar for November 13-20th!


This year's event features a self-guided tour on the Beer Week Ale Trail. Use our digital passport throughout the week for savings and promotions at local breweries and restaurants. In addition, there are opportunities to win exciting prizes!  

Book your stay at a Traverse City area hotel and you will be entered to win a beer-themed vacation package. This exciting prize includes: 

Throughout the week, if you check in to five or more of the participating TCBW businesses on the passport you will be rewarded with a choice between a beer week t-shirt or a Traverse City fanny pack. Once you are eligible to claim this prize, the passport app will notify you and you can head over to the Traverse City Tourism Visitor Center to pick up your t-shirt or fanny pack. Limited to one per visitor, while supplies last. 

Special Offers 

The passport and offers from breweries and restaurants will be available and valid from Nov. 13-20. Some of them are listed below and others will be added soon!

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