IMPORTANT UPDATE

In light of the new COVID-19 restrictions in Michigan, we have made the decision to cancel Beer Week at 5 pm on 11/17. It was originally scheduled to end on 11/20. The passport is no longer active. 

2020 Coupons & Prize Details

Click here to preview the coupons. Please inquire with the individual businesses about redeeming the coupons without the app. 

Book your stay at a Traverse City area hotel and you will be entered to win a beer-themed vacation package. This exciting prize includes: 

• $200 in Traverse City Tourism gift certificates (valid for future lodging)
• A t-shirt from Short's Brewing Company
• A howler and gift certificate from Acoustic Tap Room
• A $30 gift certificate to the Little Fleet Online Store -- featuring rare and hard to find beers, natural wines, and rotating craft cocktails
• A $25 gift card from Storm Cloud Brewing 
• A $50 gift card from North Peak Brewing Co. 

Throughout the week, if you check in to five or more of the participating TCBW businesses on the passport you will be rewarded with a choice between a beer week t-shirt or a Traverse City fanny pack. Once you are eligible to claim this prize, the passport app will notify you and you can head over to the Traverse City Tourism Visitor Center to pick up your t-shirt or fanny pack. Limited to one per visitor, while supplies last.