Beer Week Prize Details

Throughout the week (November 6th - 14th, 2026), if you check in to five or more participating TCBW locations on the passport, you will be rewarded with a TCBW prize. Once you are eligible to claim this prize, the passport will notify you, and you can visit the Traverse City Tourism Visitor Center to pick it up. 

2026 prize details are currently fermenting. We will post prize details here as they become available.