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TRAVERSE CITY, Mich. – Craft beverage enthusiasts are invited to experience the creativity, craftsmanship, and community that define northern Michigan’s local breweries, cideries, and taprooms during Traverse City Beer Week (TCBW) Nov. 6-14.
From crisp lagers and toasty stouts to barrel-aged sours and hop-forward IPAs, Beer Week is a nine-day celebration of the breweries, people and places that have made Traverse City one of the country’s top destinations for craft beverages and a favorite for fall travel.
“Traverse City’s agricultural heritage is a big part of what makes our region special, and Traverse City Beer Week brings those traditions to life,” said Trevor Tkach, President & CEO of Traverse City Tourism. “From breweries and taprooms to local food and cider, it's an opportunity to discover new flavors and experiences while slowing down to savor the fall season.”
Stay Connected with the Beer Week Mobile Passport
The official Traverse City Beer Week mobile passport helps visitors plan a self-guided itinerary with more than 20 participating breweries and taprooms to choose from, many with exclusive Beer Week offers. Check in at five or more participating TCBW locations to earn a Beer Week-branded can/bottle koozie and tumbler.
Beer Week attendees can also connect with Traverse City's craft beer community at special events like the 2026 IPA Challenge at Little Fleet Thursday, Nov. 12 and the Great Beerd Run 5k at Grand Traverse Resort and Spa Saturday, Nov. 14. Support an important cause by donating canned food and dry goods to Project Feed the Kids. Donations can be dropped off at 7 Monks Taproom in Traverse City during business hours from Nov. 6 through 14.
“Beer Week is a great way for locals and visitors alike to tap into our local craft brewing scene via brewpubs, local shops, restaurants, and retailers,” said Joe Short, Founder at Short’s Brewing Company. “Fall beer season is by far our favorite. We'll have a great draft line up for folks to check out.”
Explore the Traverse City Region, Win Prizes
Beer Week spans more than 20 locations across the Grand Traverse region, from downtown Frankfort and the shores of Lake Michigan to Traverse City, Elk Rapids, and Bellaire. Visitors can build an itinerary around brewery and taproom visits, with opportunities to add local dining, outdoor adventures, and fall activities along the way.
“We’re delighted to be part of Traverse City Beer Week again this year. It’s always a pleasure to welcome visitors to Frankfort and celebrate the incredible craft beer and food scene that makes the Grand Traverse region such a special place,” said Rick Schmitt, Co-Founder & Beer Taster at Stormcloud Brewing Company. “With so many great breweries and passionate people bringing it all together, we’re looking forward to another banner year for TC Beer Week in 2026!”
Guests who stay at participating Traverse City Tourism lodging partners during Beer Week can enter to win one of three grand prizes. Each grand prize includes:
- $800 in lodging gift certificates, redeemable at participating lodging members for overnight stays or on-site amenities.
- A gift card redeemable for two trips with Paddle for Pints
- A $50 gift card from Short’s Brewing Company
View details and participating locations at www.traversecity.com/tcbw.
A Theme for Every Day
Each day of Beer Week features a unique theme celebrating a different beer style or flavor:
- Friday, Nov. 6 – Pilsner Party
- Saturday, Nov. 7 – Lager Love
- Sunday, Nov. 8 – Blonde Moments
- Monday, Nov. 9 – Brown Sugar
- Tuesday, Nov. 10 – The Red Zone
- Wednesday, Nov. 11 – Twist of Flavor
- Thursday, Nov. 12 – Hop Harvest
- Friday, Nov. 13 – Porterhouse Party
- Saturday, Nov. 14 – Stout Showdown
Find full details for Traverse City Beer Week at www.traversecity.com/tcbw and discover more fall experiences in Traverse City at traversecity.com/fall.
