Events North

  • About

    Events North is a full service meeting and event management agency specializing in corporate events, meetings and incentives. We're lucky to call Northern Michigan Headquarters and work all over the world.  

    Allison Beers, owner of Events North, has almost 20 years of experience in event management, incentive and meeting planning and marketing. Ten years ago, Beers decided to change the conversation when she started Events North. Typical meeting and event management agencies mark up all services and then tack on a planning fee. Frustrated with the lack of transparency that this archaic industry practice entailed, she started Events North with an open budgeting process plan. 

    Events North only charges a flat rate for planning and passes all costs (including discounts) to the clients. This practice proved what Allison thought all along - "how can you have an honest conversation about what’s most important if the client doesn’t “really” know what the true price is?"

    From here, the past ten years have led to repeat clients coming back year after year for not only the transparency that Events North offers, but for the service excellence that the entire team operates under. Events North has grown steadily over the years based on reputation alone. Our team is always looking for the newest and greatest products for our clients. We attend tradeshows and read industry publications constantly. We want to offer the best of the best to make sure our clients are achieving their goals. 

    Every year since 2010, Events North has been named the Readers' Choice Best Of Award Winner from Michigan Meetings + Events Magazine for best Meeting and/or Event Planning Company.