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Downtown Traverse City

Winter doesn’t put a damper on shopping experiences in Downtown Traverse City – if anything, the quaint charm of Front Street becomes even more magical when the snow begins to fall. Downtown’s 150 cozy shops, boutiques, restaurants and galleries are snug and welcoming, and it’s wonderful to end your winter shopping trip with a cup of hot cocoa or a mug of mulled wine before a crackling fire. 

Downtown is an especially busy place for holiday gift shopping, with a host of events designed to get you in the spirit: Santa's Arrival, Tree Lighting and Holiday Open House, Ladies' Night, Men’s Night,
and the New Year’s Eve Cherry-T Ball Drop.
 

TRAVERSE CITY SPOTLIGHTS