Traverse Wine Coast Member Information
March 19, 2021 TWC Annual Meeting
Listen to the recording here.
Public Relations Plan
The marketing Committee Recommended we start a national influencer program through TWC press releases.
- Create 1-2 press releases per month on relevant topics (14 topics have been generated for the remainder of 2021).
- In each press release, at least 4 TWC wineries will be asked for quotes and highlighted in the release
- The marketing team has collected hundreds of email addresses for Somms, bloggers, wine writers, national influencers across the US.
- Program will be run by the marketing committee and TCT for project management and writing support.
- First press release is scheduled for March
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Traverse City Uncorked Information