Traverse Wine Coast Member Information

March 19, 2021 TWC Annual Meeting 

Listen to the recording here. 
(Passcode: 8#p1Fe9G)

Public Relations Plan

The marketing Committee Recommended we start a national influencer program through TWC press releases. 

Plan outline: 

1. Create 1-2 press releases per month on relevant topics (14 topics have been generated for the remainder of 2021).
2. In each press release, at least 4 TWC wineries will be asked for quotes and highlighted in the release
3. The marketing team has collected hundreds of email addresses for Somms, bloggers, wine writers, national influencers across the US.
4. Program will be run by the marketing committee and TCT for project management and writing support.
5. First press release is scheduled for March

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