An unspoiled jewel on Lake Michigan’s NW shore, Traverse City is the perfect four-season destination for sports enthusiasts.
From youth sports to internationally acclaimed amateur events -- including the Bayshore Marathon, the Iceman Cometh Challenge the largest one-day mountain bike race in the U.S., and the North American Vasa ski race -- Traverse City can accommodate a variety of athletic events.
We are home to the Detroit Red Wings annual training camp, as well as the NHL Prospects Tournament.
The full-service Cherry Capital Airport provides commercial service to 300 domestic and international destinations and is just minutes from nearly 5,000 guest rooms and over 200 miles of sugar-sand beaches that surround crystal clear lakes and bays.
Come play and stay in Traverse City!
We offer a great selection of free services to make your event the best ever!
• Comprehensive bid presentation
• Assistance in site selection
- site visits
- facility tours
- secure room blocks
• Referral service
- audio / visual needs
- off-site functions
- group restaurants
• Attendance building
- customized landing page
- promotional materials
- photos for event promotion
• Information tables
- at your event with local information
• Media assistance
- press release to local media
- social media regarding your event
- event posted on TCT website
Learn more by contacting Sarah Barnard - Sports & Group Account Executive at 231-995-3910 or