Creator of the 2017 Fresh Coast Film Festival look and feel, Geoffrey Holstad is the visionary behind the 2026 poster and campaign for the first ever TC edition.
Presented with support from Alluvion Arts and Traverse City Arts Commission and hosted by Curator Jessica Kooiman Parker
Geoffrey Holstad is a Michigan-born art director, designer, lake surfer and trail runner who currently lives most of the year in the small, mystic mountain town of Ojai, California. Geoff has worked for over a decade as a Senior Art Director on product at Patagonia, focusing primarily on Trail Running, Mountain Bike and Kids product.
During his tenure at Patagonia, and in his off-hours, Geoff has collaborated with dozens of grassroots enviro NGOs on creative strategy-building, many based in his heart’s home of the Great Lakes. Prior to working at Patagonia, he founded and directed Cabin-Time (501c3), a roaming creative residency to remote places.
Geoff and his wife Sarah Darnell (fellow Michigan-born Patagonia designer) have an all-season cabin with their two little girls, on fifteen acres bordering Palmer Woods Forest Reserve. They are so inspired to be a part of thoughtfully preserving Leelanau’s natural magic and to connect closely with Northern Michigan’s thriving (and growing) community working/playing at the confluence of art, sport and environmental action.
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