2026 Official ORV Experience: Vineyard Rated Off-Road Vineyard Tour

2026 Official ORV Experience: Vineyard Rated Off-Road Vineyard Tour

Join us for the signature guided driving experience of Jeep Week. The Vineyard Rated Off-Road Vineyard Tour offers registered participants rare access to our private vineyard roads and historic growing blocks, all from behind the wheel of their own Jeep Wrangler.

This fully organized, staff-led experience blends exploration, education, and hospitality, giving guests a behind-the-scenes look at the land that shapes every bottle we produce.

Event Details

Distance: 1.65 Miles
Difficulty Rating: Easy
Technical Rating: 2/10
Trail Type: Two-Track Vineyard Roads

Vehicle Requirement: Jeep Wrangler Models Only

This course is designed for drivers of all experience levels. The Easy rating reflects gentle grades, stable terrain, and guided pacing. Safety procedures and waivers are standard for winery operations and insurance compliance.

No off-road driving experience is required.

Registration Includes | $45 Per Vehicle

Each registered Jeep receives:

• Guided 1.65 mile vineyard ORV tour
• Vineyard Rated commemorative T-shirt
• Official “Event Explored” acrylic decal badge
• One glass of wine after the tour from our pre-fixe menu
• Printed trail map

Passenger Benefits

Passengers riding with a registered driver may purchase on-site:

• 50% off one Vineyard Rated T-shirt
• 50% off one glass of wine
• No limit on passengers per vehicle. Passenger purchases are available before the tour.

Schedule and Logistics

All tours begin and conclude at the Chateau Grand Traverse Tasting Room.

Tour Dates:
Saturday, April 4
Sunday, April 5
Saturday, April 11
Sunday, April 12

Daily Schedule:

• 1:00 PM to 1:45 PP
  • Packet Pickup and Registration Check-In
• 1:45 PM
  • Registration Closes. No late entries accepted.
• 2:00 PM
  • Vehicle Staging and Driver Briefing
• 2:30 PM
  • Tour Begins
• Directional signage and staff will guide participants through staging, route access, and return.

Packet Pickup and Waiver

• All participants must complete a liability waiver at packet pickup prior to participating. This is required for winery insurance and operational compliance.
• No vehicle will be permitted on course without a confirmed registration and completed release of liability waiver. 

Safety and Course Standards

• The Vineyard Rated course is rated Easy and is appropriate for all Jeep Wrangler drivers. The route follows established vineyard roads and controlled access areas.
• Guides, pace vehicles, and staff marshals will be present throughout the experience. This structure ensures safety, consistency, and respect for the vineyard environment.

Registration Policies

• Registration closes promptly at 1:45 PM each tour day
• No late registrations or walk-ons permitted after cutoff
• On-site registration is subject to availability
• Space is limited to preserve quality and safety
• Only four tours are scheduled during Jeep Week. Early registration is strongly recommended.

Start and Finish Location

All tours begin and end at:

Chateau Grand Traverse Tasting Room

12239 Center Road

Traverse City, Michigan 49686

Participants are encouraged to arrive early to allow time for check-in, staging, and preparation.

Trail Complete

Trail Complete. Vineyard Rated. You’ve driven the land, the history, and the craft behind every bottle we make.