Multi-platinum guitarist/songwriter Kenny Olson will bring his fiery blues-rock style to the stage for the 10th Annual Kenny Olson Rock-N-Hole Golf Tournament and Concert on Saturday, Aug. 1, at Elmbrook Golf Course, 1750 Townline Road, Traverse City. The 18-hole scramble opens with a shotgun start at 1 p.m. Registration begins at noon.
For the 7 p.m. concert, Olson will be joined by well-known keyboardist and singer Jimmy Olson and other notable musical guests. Known for fusing soulful, hard-hitting rock with blues and funk, Kenny Olson promises a show with appeal across generations and musical tastes.
Proceeds go to the Hallie’s Hearts Endowment at the Grand Traverse Regional Community Foundation, supporting women in northern Michigan impacted by ovarian cancer. The event honors Kenny Olson’s late cousin, Hallie Olson Wastell, who died from the disease at age 44 in 2016.
Olson has performed at iconic venues including the Super Bowl and Woodstock, with superstar artists including Kid Rock, Aerosmith, Metallica, Sheryl Crow, Chaka Khan, Run DMC and others. But coming home to Traverse City each summer is a highlight of his year.
“I began this event 10 years ago as a way to share my music and raise funds for a terrific organization, in memory of my cousin, who lived life to the fullest and showed amazing grace and courage,” Olson said. “It’s been rewarding to watch this event grow over the years. Regardless of where my schedule takes me, I find joy in returning to Traverse City each year for this special cause.”
A 50/50 raffle and silent auction will be open to participants during the golf outing and concert.
