Traverse City Beer Week is our chance to raise a glass to the great beer we know and love in northern Michigan. While things will look a little different this year during the November 13-20 celebration, we’re so excited to be able to offer tons of beer fun in our “hoppy” place. Get the scoop on what the week will look like below. 

Incredible Beers

First and foremost, your tastebuds are in for a treat. Northern Michigan is home to nearly 20 breweries, all with their own unique spin on craft beer. Our region has been lauded for being hub for beer drinkers, and publications like Thrillist have called attention to the outstanding beer scene.

Whether you like IPAs, stouts, Belgians, porters, or something totally different, you’ll find it here in TC. 

All-new Format

This year’s event features a self-guided tour on the Beer Week Ale Trail. We will miss our parties, races, and other fun events, but we’re excited to still be able to celebrate all things beer with you all. Beer enthusiasts will use a digital passport throughout the week for savings and promotions at local breweries and restaurants, as well as get entered to win brew-themed prizes. (Learn more about both below!)

All participants should expect to wear their masks, maintain 6 feet of distance, and have an awesome time!

Beer Sampler

Cool Tech

When you hit the Ale Trail, you’ll be traveling with a (free!) digital passport right there on your phone (available to download November 13). The passport not only allows you to check in at breweries and restaurants to gain prize points, but it also gives you great offers on local food and drink. Here are some of the deals for the 2020 Beer Week fun:

Hot Prizes

Thanks to the passport, we can also offer some pretty neat prizes. Participants who check in at five or more TCBW businesses get to choose between a beer week T-shirt or a Traverse City fanny pack. (That’s right—fanny packs are back!) To collect your prizes, just head over to the Traverse City Tourism Visitor Center Walk Up Window during normal business hours. (Limit one per customer, while supplies last.)

The grand prize is a beer lover’s vacation package. Guests who book a stay at a participating Traverse City hotel will be entered to win, with swag including a T-shirt from Short’s Brewing Company, $200 to spend on Traverse City lodging, and gift certificates for amazing spots like Acoustic Mead, Little Fleet, and Stormcloud Brewing.  

Stay Tuned

Be sure to stay up to date on offers and events on the TC Beer Week Facebook page. We’ll see you on the Ale Trail in your #HoppyPlace!

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