The National Cherry Festival is just days away! There are over a 150 events and 90% of them are free, including the DTE Energy Foundation Cherry Royale Parade on Saturday, July 8th. At this year's event we have big plans for a spectacular display!
Gliding above the thousands of spectators and participants The Accidentals will be atop our float. The multi-instrumentalist group comprised of Traverse City’s own Katie Larson and Savannah Buist, plus newest member Michael Dause, is performing live on the traveling float just before the summer release of their full-length album with Sony Masterworks. Recently named in Yahoo Music’s Top Ten Bands to Watch 2017, The Accidentals are eager to bring a musical spotlight to their hometown.
“We are super excited to break out our inner-Ferris Bueller and play some of our favorite tunes while surfing the bed of a Cherry Festival float,” the band enthusiastically remarked. “We are lucky to live in such an incredibly beautiful area that supports art and culture, proud to be a part of it!” Setting the stage for the indie-folk group is a northern Michigan beach scene, complete with stand-up paddle boards and a banner prompting onlookers to sport #traversecity. When parade goers take a picture of the Traverse City Tourism float and post on Facebook or Instagram with the official hashtag, they’re entered to win a slew of The Accidentals merchandise, including a pre-ordered signed album scheduled to drop this season. Contest winners will be notified via Facebook or Instagram the week of July 10th, 2017.
The Cherry Royale Parade marks the final day of the 91st National Cherry Festival, an eight-day tradition that welcomes 500,000 visitors throughout the entire celebration. Former festival Executive Director and current Traverse City Tourism President/CEO Trevor Tkach is looking forward to the hometown band representing the organization. “Our job at Traverse City Tourism is to share the story that is Traverse City,” Tkach wrote. “It’s beaches, friends, sunshine and a handful of cherries. When you listen to The Accidentals, northern Michigan love is exactly what you hear and we at TCT couldn’t imagine a more fitting partner to represent us in this beloved tradition.”
The 2017 DTE Energy Foundation Cherry Royale Parade route begins at the intersection of East Front Street and East Grandview Parkway, travels south on Union Street and disbands at Thirteenth Street. This year’s parade takes place Saturday, July 8th from 11:15 a.m. to 1 p.m.
Get ready to take those pictures and remember to use #traversecity when sharing them on Facebook or Instagram!