Northern Swag is a collective group of Northern Michigan creatives that are obsessed with the incredible beauty of the area. In their eyes there's something else that evades description, a type of pervasive style that makes being here just feel awesome. It’s something you’ll notice not only in the fierce individuality of the people, but in the places and landscapes as well. It’s their goal to try and capture that unique Northern Michigan style, or swag, with photos and words. Love what you see? Take a moment to follow them on Twitter, Instagram or Facebook.