TRAVERSE CITY, MI Winter vacation without the big price tag? High fives all around. Michigan’s most popular resort community is offering visitors an added incentive to travel there for some winter vacation time in the coming year.

Traverse City Tourism, the town’s official destination marketing organization, has announced its 2018 “Traverse City Winter Escape” package. From January 5 until April 30, the package combines special rates at participating hotels and resorts with a wide range of discounts on winter recreation, shopping, dining and entertainment.

“It’s true that the busy pace of summer and fall has subsided, but everything people love about Traverse City is still here -- great restaurants, charming downtown shops, wine tastings, and exhilarating outdoor recreation,” said Traverse City Tourism President/CEO Trevor Tkach. “And with fewer crowds and off-season pricing, winter is a pretty great time to visit.”

Best known as a summer vacation destination, the Traverse City region is winning accolades as a magnet for skiers, snowmobilers and snowshoe hikers who consider this one of the country’s most beautiful winter destinations. The discount package also coincides with namesake area events including Traverse City Winter Microbrew & Music Festival, Suds & Snow, North American Vasa Festival of Races plus several wine trail celebrations. For more details on winter happenings and Traverse City Winter Escape visit

About Traverse City Tourism

Traverse City Tourism is a nonprofit corporation that serves as the area’s official destination marketing organization. Traverse City Tourism works to enhance, reinforce and develop the Traverse City brand by telling the Traverse City story to potential visitors through advertising, marketing, trade shows, publications, sales missions, media relations and Visitor Center services.  Its experienced and knowledgeable team members are motivated by pride for their community and a desire to advance its economic well-being without sacrificing the values that make it such a special place.

The Traverse City Visitor Center, centrally located at the corner of Grandview Parkway and Union Street, opened its doors to its first visitor 21 years ago. Operated by the Traverse City Tourism Education Foundation, the Visitor Center is staffed by over 100 friendly and knowledgeable volunteers who help more than 60,000 visitors and residents per year. The Visitor Center has 400+ complimentary brochures on display, featuring area attractions, lodging, shopping, dining, golfing, fishing, outdoor adventures and maps to help you make the most of your trip to Traverse City---plus free smiles! Stop in year-round for a visit or get all your travel needs at We can’t wait to welcome you!