TRAVERSE CITY, MI – Traverse City Tourism is proud to present its all-new Winter Visitor Guide for the 2020-2021 season. This winter-specific, 84-page guide is the first of its kind from the CVB in over a decade.

Though Traverse City is a renowned summer destination for its beaches, wineries, and festivals, winter has its own attractions, from cross-country skiing and fat tire biking to savoring a craft beer in a private, heated igloo. Two major ski resorts anchor the region: Shanty Creek Resort in Bellaire and Crystal Mountain in Thompsonville, the latter of which just joined forces with Traverse City Tourism (TCT) alongside the rest of Benzie County.

According to TCT’s Chief Marketing Officer, Jennifer Case, creating a winter guide was the perfect way to showcase the region’s cold-weather offerings.

“We now represent four counties with four-season recreation opportunities,” Case explains. “From Lake Michigan to the Chain of Lakes and everywhere in between, there’s so much for people to enjoy during the winter months. Developing the Winter Guide gives us a chance to focus on snow sports, as well as year-round indoor activities like winery visits and dining.”

Highlighted stories from the guide include a feature on local ski hills, a 51-point guide to exploring Sleeping Bear Dunes National Lakeshore, and sample itineraries for the various counties in the Traverse City region. Visitors will also find listings for lodging, dining, shopping, hiking, and more.

“This piece is meant to inspire dreaming as much as it is to inspire travel,” says Case. “Not everyone is ready to travel yet, and the Winter Guide will give people ideas for the future, as well as ways to bring a bit of TC home no matter where they are. For those who are traveling, we made sure to highlight safe, socially distant, and outdoor experiences that can be found throughout the region.”

Readers are encouraged to check for event updates or cancellations due to COVID-19 as well as TCT’s Reopening Safely page for the latest guidelines regarding the pandemic.

Print copies of the Winter Guide can be requested here, and the interactive online version can be accessed on TCT’s website.


About Traverse City Tourism

Traverse City Tourism is a nonprofit corporation that serves as the area’s official destination marketing organization. Traverse City Tourism works to enhance, reinforce, and develop the northern Michigan brand for potential visitors through advertising, marketing, trade shows, publications, sales missions, media relations, and Visitor Center services. Its experienced and knowledgeable team members are motivated by pride for their community and a desire to advance its economic well-being without sacrificing the values that make it a pretty great place. For details on lodging, attractions, and area events, visit

Media Contact

Jillian Manning | Public Relations Manager
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