Five special beer tappings kick-off the start of Traverse City Beer Week today. More than two dozen breweries, taprooms, and cideries offer tastings of craft brews to highlight the creativity of the beverage scene in the region. Traverse City Beer Week begins today and runs through Saturday, November 15th.
A self-guided tour of the breweries is orchestrated through a mobile passport that opens up discounts and incentives. Those who check into five participating locations can earn a Beer Week mesh back cap that is redeemed at the Traverse City Tourism Visitor Center. Guests staying at area lodging partners can enter to win one of two beer-themed prize packages. Each package includes an $850 lodging gift certificate. One prize will include a tour for two with Kayak, Bike, and Brew. The other prize includes a cruise for two aboard the Nauti-Cat.
The Beer Week special releases will be served at Short’s Brewing, Farm Club, Right Brain Brewery, and Workshop Brewing.
“Most of our brewers are capturing local ingredients and finding creative ways to bring forward remarkable flavors,” said Traverse City Tourism President Trevor Tkach (tah-KACH).
Beer Week will feature a different theme each day.
- Friday, Nov. 7 – Pilsner Party
- Saturday, Nov. 8 – Lager Love
- Sunday, Nov. 9 – Blonde Moments
- Monday, Nov. 10 – Brown Sugar
- Tuesday, Nov. 11 – The Red Zone
- Wednesday, Nov. 12 – Twist of Flavor
- Thursday, Nov 13 – Hop Harvest
- Friday, Nov 13 – Porterhouse Party
- Saturday, Nov. 15 – Stout Showdown
A variety of events will be held through the week, including the Flapjack & Flannel Festival at Timber Ridge RV and Recreation Resort, Beer Week Bingo and brewery tours at Short’s Pull Barn in Elk Rapids, the Boozy Bee spelling bee at Right Brain Brewery, Mystery Beer Flight Challenge at K&A Hop Dogs, and the IPA Challenge at the Little Fleet.
Participants are encouraged to drink responsibly and take advantage of designated drivers, taxis, public transportation, bike trails, and ride services. Participating locations are scattered throughout northwest Michigan, including Traverse City, Frankfort, Beulah, Lake Ann, Elk Rapids, Bellaire, Northport, Kingsley, and Williamsburg.
The mobile passport with a list of participating breweries, taprooms, and check-in locations is available at https://www.traversecity.com/tcbw/.
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