TRAVERSE CITY, MI – Your favorite beer event in the north—Traverse City Beer Week—returns November 13-20 with an all-new look. 

This year’s event features a self-guided tour on the Beer Week Ale Trail. Beer enthusiasts will use a digital passport throughout the week for savings and promotions at local breweries and restaurants, as well as get entered to win brew-themed prizes. Participants who check in at five or more TCBW businesses get to choose between a beer week T-shirt or a Traverse City fanny pack. (That’s right—fanny packs are back!)

The grand prize is a beer lover’s vacation package. Guests who book a stay at a participating Traverse City hotel will be entered to win, and swag includes a T-shirt from Short’s Brewing Company, $200 to spend on Traverse City lodging, and gift certificates for amazing spots like Acoustic Mead, Little Fleet, and Stormcloud Brewing.  

Beer Sampler

“2020 has certainly had its share of negativity, but when it comes to sipping good beer and celebrating in northern Michigan, we know there’s potential to put people in their happy place,” says Coryn Briggs, Director of Digital Marketing at TC Tourism and the coordinator for TC Beer Week. “There may not be big events or big crowds, but there will be big flavor and fun savings! This year’s event is entirely self-guided, so visitors can take their time finding those #HoppyPlace moments while safely sipping around TC.”

The TCBW passport and accompanying offers will be valid November 13-20. Visit the TCBW website to learn more, and stay up to date on offers on the TCBW Facebook page. All participants should expect to wear their masks, maintain 6 feet of distance, and have an awesome time!
 


About Traverse City Tourism

Traverse City Tourism is a nonprofit corporation that serves as the area’s official destination marketing organization. Traverse City Tourism works to enhance, reinforce, and develop the northern Michigan brand for potential visitors through advertising, marketing, trade shows, publications, sales missions, media relations, and Visitor Center services. Its experienced and knowledgeable team members are motivated by pride for their community and a desire to advance its economic well-being without sacrificing the values that make it a pretty great place. For details on lodging, attractions, and area events, visit traversecity.com