Press Releases

TRAVERSE CITY, MI – For the first time in its history, Traverse City Tourism has expanded its c-suite to include a Chief Operating Officer and Chief Marketing Officer. Whitney Waara, VP of Strategy, and Jennifer Case, VP of Marketing, have been promoted to the two new roles respectively.

TRAVERSE CITY, MI – Traverse City Tourism is proud to present its all-new Winter Visitor Guide for the 2020-2021 season. This winter-specific, 84-page guide is the first of its kind from the CVB in over a decade.

TRAVERSE CITY, MI – The IRONMAN Group announced today that Frankfort, Michigan, will serve as a multi-year host venue for the IRONMAN^® 70.3^® Michigan triathlon. The IRONMAN 70.3 Michigan triathlon

TRAVERSE CITY, MI – Your favorite beer event in the north—Traverse City Beer Week—returns November 13-20 with an all-new look. 

TRAVERSE CITY, MI – This August, Michelle Elliott joined Traverse City Tourism as an Account Manager. Elliott has a long history with tourism in northern Michigan, including roles with the National Cherry Festival, Traverse City Pit Spitters, and Iceman Cometh Challenge.

TRAVERSE CITY, MI – It’s almost that time of year again, when the crisp autumn days arrive, the grapes and apples are ready for harvest, and the trees blaze like a northern Michigan sunset. It’s almost time for Fall in Traverse City.

BENZIE COUNTY, MI—The Benzie County Area Convention and Visitors Bureau (BCACVB) has gifted $200,000 to the community to promote travel and tourism in Benzie County.

In March 2020, the lodging

Traverse City Tourism Teams Up with Dining at a Distance

TRAVERSE CITY, MI – Traverse City is known for its outstanding food, wine, beer, and spirits, but COVID-19 regulations have made it

TRAVERSE CITY, MI – It’s a challenging time to be in the travel industry. It’s even more challenging when your town has an economy largely based on tourism. That’s why Traverse City Tourism is bringing you Bright Spots: stories of joy, kindness, and perseverance in the face adversity. 

TRAVERSE CITY, MI – The Grand Traverse Regional Land Conservancy (GTRLC) stood in a statewide spotlight on February 19 at the Pure Michigan Governor’s Conference on Tourism. The conservancy was honored with the Pure Award, which recognizes Michigan tourism entities that demonstrate innovation and best practices in natural, cultural, and/or heritage stewardship.