Traverse City

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Traverse City Visitor Center

Visitor Center

An excellent place to begin any Up North adventure is the Traverse City Visitor Center! Take a tour inside the Visitor Center by clicking on the image to the right!

Take a Spin Tour through the Traverse City Tourism Visitor Center!

Located at the corner of Grandview Parkway and Union Street, the Visitor Center is operated by Traverse City Tourism Education Foundation. We offer information on area sights and activities, lodging and restaurants.

You'll receive personalized, one-on-one service from one of our wonderful volunteers who stands ready to answer your questions. Visitors are also welcome to browse the racks of our complimentary brochures from area businesses and attractions.

All year long the Visitor Center features exhibits that bring into colorful, three-dimensional focus the area's arts and cultural scene, history, environment and special events. Be sure to stroll through the latest exhibit when you stop by. You can also check out our Events Wall to see what festivals, concerts and other activities are happening in the area to make the most of your stay!

Volunteers help visitors year-round at the Traverse City Tourism Visitor CenterFor our visitors' convenience, we provide public restrooms, as well as free, short-term parking onsite during the week. On weekends, you are invited to park in the municipal lot across Union Street.

The Visitor Center is also home to the offices of Traverse City Tourism where you may purchase gift certificates good for lodging and golf, as well as Downtown Traverse City vouchers.


The Traverse City Tourism Visitor Center is open year-round!


Memorial Day through Mid-October
9 a.m.- 6 p.m., Monday through Saturday
11 a.m. - 3 p.m., Sunday

Mid-October to Memorial Day
9 a.m. - 5 p.m., Monday through Friday
9 a.m. - 3 p.m., Saturday
Closed Sunday
Closed Thanksgiving, Christmas & New Year's Day.

Visitor Center Phone Number: (231) 947-0692

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