Sporting Event Planners

An unspoiled jewel on Lake Michigan’s NE shore, Traverse City is the perfect four-season destination for sports enthusiasts.

From youth sports to internationally acclaimed amateur events - including the Bayshore Marathon, the Iceman Cometh Challenge the largest 1 day mountain bike race in the U.S., and the North American Vasa ski race - Traverse City can accommodate a variety of athletic events.

We are home to the Detroit Red Wings annual training camp, while the prestigious Horse Shows by the Bay equestrian festival draws national competitors each summer.

The full-service Cherry Capital Airport provides commercial service to 300 domestic and international destinations and is just minutes from nearly 5,000 guest rooms and over 200 miles of sugar-sand beaches that surround crystal clear lakes and bays.

Come play and stay in Traverse City!

At Your Service

We offer a great selection of free services to make your event the best ever!

• Comprehensive bid presentation
• Assistance in site selection
    - site visits
    - facility tours
    - secure room blocks
• Referral service
    - audio / visual needs
    - off-site functions
    - group restaurants
    - photographers
    - speakers
    - transportation
• Attendance building
    - customized landing page
    - promotional materials
    - photos for event promotion
• Information tables
    - at your event with local information
• Media assistance
    - press release to local media
    - social media regarding your event
    - event posted on CVB website

Marquee Events

• Horse Shows by the Bay Equestrian Festival
• North American Vasa Nordic Ski Race
• USAC - Iceman Cometh Challenge
• NHL Prospect Tournament
• MSYSA - Traverse Bay Area Youth Soccer Tournaments
• State Gymnastics Meet
• USAC - Cherry- Roubaix TT, Criterium, State Championship
• Traverse City Waves Softball Tournaments
• Melges 17 National Sailing Championship
• ISOC Snocross Nationals
• Bayshore Marathon

Contact Us

Sarah Barnard - Sports Sales Manager
Traverse City Convention & Visitors Bureau
101 W. Grandview Parkway
Traverse City, Michigan 49684
Phone: 231.995.3910
Email: sarah@traversecity.com