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Economic Impact

Traverse City's tourism industry is a major contributor to the area's economy and continues to show strong growth - generating increased spending, employment and an enhanced quality of life for local residents, according to a study conducted by Anderson Economic Group of East Lansing which was released this week by Traverse City Tourism.

According to the study:

  • In 2012 over 3.3 million visitor trips were made to the Traverse City area
  • These visitor trips resulted in $1.18 billion in direct spending to our area businesses
  • Tourism is responsible for creating and maintaining nearly 12,000 jobs in the Traverse City area representing nearly 30 percent of our areas employment
  • Tourism generated more than $1.23 billion in economic activity for the Traverse City area
  • Almost $67 million in sales tax revenue was generated from tourism for the State of Michigan

Those figures reflect a growth rate of some 4.5 percent per year in the economic contribution made by Traverse City’s tourism economy since 2006, when a similar study showed a total economic impact of $937 million. 

On the social and cultural level, the study demonstrated that tourism contributes profoundly to the area’s quality of life by supporting its large number of restaurants, wineries, microbreweries, galleries, museums, festivals and retail shops.  This includes significant support for Traverse City’s vibrant downtown retail and entertainment district, which is enjoyed by local residents but is supported in a significant way by visitors. 

For more information and details regarding the Economic Impact Study, please refer to the study's Executive Summary.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2013 Traverse City Tourism Economic Impact Study