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About the Traverse City CVB
The mission of the Traverse City Convention & Visitors Bureau is to enhance the economic vitality of the area through sales and marketing of the destination to conventions, meetings and leisure travel markets. The bureau is an independent, non-profit corporation financially supported by business members.
To e-mail a specific member of our staff, click a name in the directory below. To contact any staff member by telephone, call one of the numbers at the bottom of any page on this site. If you are not sure who to contact, or if you do not have access to an e-mail program, use our online Contact Us form.
Traverse City Convention & Visitors Bureau Staff Directory
Executive & Support Staff
Brad Van Dommelen, President, 231-947-1120
Joni McGuffin, Operations Manager, 231-947-1120
Sharon Pierce, Receptionist/Administrative Support, 231-947-1120
Sales
Tori Piersante, Vice President, Sales, 231-995-3903
Sarah Barnard, Group Sales Manager, 231-995-3910
Terese McInnis, Account Executive, 231-995-3911
Sherry Davis, Wedding Specialist & Sales Assistant, 231-995-3900
Leslee Fritz, Corporate Account Executive, 231-995-3925
Jeff Poole, Washington DC Account Executive, 703-864-9644
Visitor Center
Kathee McCafferty, Visitor Center Manager, 231-947-0692 or 800-872-8377
Media & Marketing
Mike Norton, Media Relations, 231-995-3909
Jennifer Case, Director of Publications, 231-995-3904
Mary Winowiecki, Marketing Manager, 231-995-3912
Accounting
Florence Ludka, Controller, 231-995-3902
Judy James, Accounting/Administrative Assistant, 231-995-3924